Retail solutions to create category growth
For many years already Rijk Zwaan intensively cooperates with retailers worldwide to offer our in-depth product and chain knowledge and market & consumer insights. Together with our grower partners we aim to successfully introduce new varieties and concept and to jointly grow the fruit & vegetable category.
From consumer insights to chain solutions
Market & consumer insights
Within Rijk Zwaan we carry out a lot of consumer research, and we closely follow trends and market developments. We use these consumer insights to breed improved varieties but we also actively share our findings with our customers to co-create future chain solutions.
Aligning supply and demand
Thanks to our great network and knowledge, we are able to link supply and demand. Our international chain team, who understand retail and marketing, help chain partners to ensure year-round availability of a high-quality product.
Partnerships
We believe in the power of partner shipping in the whole fresh produce supply chain. Together with our partners we aim to successfully introduce new varieties and concept and to jointly grow the fruit & vegetable category.
Beef tomato Tafury can boost the entire segment
“Tafury RZ enables us to offer our customers a tasty and visually appealing beef tomato as a way of stimulating the market for medium-sized and large tomatoes,” says Christopher Juranek from REWE Germany. The food retail chain has been carrying this Rijk Zwaan tomato under its REWE Bio label since winter 2021/2022.
Food waste reduction
Food should be eaten, not thrown away. It sounds simple, yet one third of all food globally is wasted – either during cultivation or the production process, in the supermarket or by consumers. That's why we're looking for plant traits that extend the shelf life of fruits and vegetables.