Marketing support

Big potential

Worldwide, Africa is at the centre of attention right now. More and more companies and governments are discovering the possibilities of this enormous continent. Especially African countries with a growing middle class and countries with an export position show big potential.

At Rijk Zwaan, our knowledge is not limited to crop production. Besides developing added-value products, we offer our partners innovative marketing ideas to help them set themselves apart in the market. In some cases, we connect growers to retailers, vegetable processors and other chain partners to improve the quality and sales of vegetables.